Asking-price multiple

Multiple = asking price ÷ (30-day collections × 12)

• The asking price is set by the founder. Nobody checks it.
• 30-day collections are the successful payments in the last 30 days from the founder's connected payment provider, including one-time purchases and the taxes customers paid. See MRR vs 30-day collections.
• Collections in other currencies are converted to US dollars at dated reference rates, so the comparison is approximate.
• Without current, shared collections there is no multiple. A self-reported number is never used.

In dollars. A founder asks $60,000. Verified collections over the last 30 days are $2,000. Annualised, that is $24,000. $60,000 ÷ $24,000 = 2.5x.

In rupees. A founder asks Rs 25,00,000. Verified collections over the last 30 days are Rs 1,25,000. Annualised, that is Rs 15,00,000. Rs 25,00,000 ÷ Rs 15,00,000 = about 1.7x.

The calculator does the same sum for any price and collections figure.

• Profit. Collections are money in, before hosting, salaries, payment fees and tax. Two startups with the same multiple can have very different margins.
• Churn. A month of collections says nothing about how many customers will still be paying next quarter.
• Concentration. If one customer pays most of the total, losing them changes everything.
• Timing. An annual prepayment or a one-time fee in the window can make collections look high. A quiet month can make them look low.
• Taxes. Collections include the taxes customers paid, which the business passes on and does not keep.
• Scope. Verified figures cover only the products the founder selected in the connected account. The method is on the verification page.

Published benchmarks mostly use profit, not collections, so they are context, not a target:

• Acquire.com's multiples report for January 2026 says: “In both 2024 and 2025, SaaS businesses sold at a median profit multiple of 3.9x.” That is for deals on its own marketplace.
• Acquire.com's valuation guide gives “3x to 5x annual profit or 1x to 3x annual revenue” for many SaaS businesses, and adds: “It is presented as a qualified range, not a guarantee.”

A collections multiple of 2.5x and a profit multiple of 2.5x are different prices. If costs take half of revenue, a 2.5x collections multiple is roughly a 5x profit multiple.

Ventmark is a directory, not a broker, escrow or adviser, and is not a party to any deal. Asking prices are set by founders; buyers do their own due diligence. The multiple is arithmetic on two numbers, one set by the founder and one from payment data. It is not an opinion on what a startup is worth.